Putting the hurt on the written word10 Oct
Put the hurt on...
A few extra minutes spent shaping an article can leave your readers with a greater sense of appreciation which ultimately, can lead to a steadfast readership.
Your audience can extract much more from your work if you choose to put the hurt on. It’s big, it’s clever and it’s good mental exercise to extract every last morsel of vitality from your work.
Here are a few examples of putting the hurt on…
- Invention – when done considerately, this method can further pinpoint your intention, meaning or emotion. A clear example of an invented word would be scaremongery. A clear example of splicing words would be banoffee.
- Embellishment – an easy to read passage is easier to absorb… FACT. It’s not necessarily the most satisfying though, i.e. “the band played all night” attracts little attention when compared to “tirelessly, the band played on into the early hours”.
- Composition – play with words, with their place or value in a sentence and don’t be too afraid to incorporate some subtle complication into the flow e.g. “The band played all night and despite the earlier promises of banoffee pie, the canteen staff enjoyed their scaremongery and lied to the band, claiming it had all gone” or “the dedicated band was subjected to the lies and scaremongery of the mischievous cook, who’s promised banoffee pie was prepared yet hidden”.
So… what of that title and it’s somewhat ambiguous meaning then? ‘Putin the hert on the ritten werd’ just doesn’t cut it and can gain no justification, agreed? I believe that ‘putting the hurt on’ is a fantastic and simple way to empower your work.
