The pulling power of presentation30 Sep
The pulling power of presentation...
Propel your presentation to make it an effective power point for your output.
Few techniques can allure an audience like presentation does.
Before a single word is read, this underestimated and often overlooked application can make a world of difference.
Presentation can improve with the proper application of some key ‘tools’…
- Title – THE ‘header’ and focal point of your audience. This is the only part of your writing that will often be seen before your actual piece e.g. in a list. Sub-headers are also useful for brief elaboration.
- Illustration – Another important focal point which should strikingly capture the essence of your piece.
- Spacing – The space between each line and between each paragraph can dictate the readers all important absorption level and, by default, their retention.
- Font – Actual font type and size can easily attract or deter readers. Suitably sized, simple fonts are a proven must for larger pieces, saving larger eye-catching fonts for intermittent impact.
- Paragraph size – Content can be accentuated with concision; the larger the paragraph, the more dilute your point becomes.
- Colour – The application of colour can be effective when used in moderation.
- Numbering/Bullets – Ideal for… well I’m sure you get the idea from this!
Human nature dictates that if we don’t like the look of something, we’ll instinctively move on, deterred perhaps by our preconceptions. When it comes to the written word, there is no truly applicable attribute e.g. morbid curiosity, to undermine this all important fact.
So, if it’s easy on the eye, it’s all good… time to focus on the writing itself!
